Sponsor IQ
Sponsorship data to ROI intelligence
Evaluates sponsorship assets, audience alignment, and ROI for rights holders and brands.
Sponsorship data to ROI intelligence
Sponsorship decisions rely on outdated reports and gut feel, not live data.
AI platform that scores every sponsorship asset on audience fit, exposure, and ROI.
Real-time data feeds with full methodology transparency.
Improves sponsorship ROI by 30% through data-driven allocation.
Capabilities In The Box.
Intelligent Brand Discovery
Automated scanning of industries for motorsport-aligned brands. Marketing campaign analysis, demographic overlap scoring, and emerging sponsor monitoring — delivered as a ranked list of high-fit prospects with fit reasoning.
RFP Response Engine
Ingests sponsor briefs, emails, and call notes. Extracts objectives, budget signals, and asset preferences automatically. Matches against your inventory and generates a tailored proposal response in minutes.
Proposal Generation
Polished, personalized proposals built from your best historical templates. Package configuration, pricing, and asset combinations optimized for the specific sponsor's priorities and budget.
Outreach Automation
Personalized email sequences for every identified prospect. Multi-touch follow-up, AI-drafted responses to inbound inquiries, and CRM updates — all automated.
Win/Loss Pattern Matching
Every closed deal feeds back into the model. The system learns which assets win, which price points close, and which brand categories convert fastest. Every proposal improves.
Pipeline Management
Full sponsor pipeline visible in one place. Stage, fit score, proposal status, and next action tracked automatically. No manual CRM data entry.
How It Actually Works.
Same-day response capability
When a sponsor sends an RFP, the team can respond the same day. Discovery to polished proposal in under an hour. Speed signals professionalism — and closes deals before competitors respond.
Built on your best proposals
SponsorIQ learns from your historical wins. The language, packaging, pricing, and positioning that worked before becomes the baseline for every future proposal.
Human stays in the loop
Every outreach and proposal routes through a human approval step. The system prepares — the team decides. Nothing sends without a person reviewing it first.